Worry About What You Say More Than What Others Say About You

he blogosphere and print media are full of articles about corporations leveraging the Internet, including social networks such as MySpace, Facebook and Twitter (among others), to provide customer service and to manage their online reputations. I recently wrote about “personal brands” and whether people are brands.

We spend far too much time worrying about what others say and write about us and not nearly enough time thinking about what we ourselves say and write. For some, a blog article or post on Twitter is solely a sound-bite to generate controversy and “followers”, with little regard for the impact our words might have on others.

We all become frustrated and angry at one time or another. And there are times when we want nothing more than to demonstrate our mastery of the written word by leaving insulting and negative comments online.

You don’t improve your reputation by lowering the reputation of others. When you direct negative comments or insults to someone, your words impact both their reputation and yours.

Don’t fall prey to the temptation. Follow the examples set by those who understand that “a reputation for a thousand years may depend upon the conduct of a single moment.” [Ernest Bramah - an English author]. Think twice – think three times – before you put your own reputation at risk by attacking someone else.

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