What Numbers Should Be Important To Startups And Small Businesses?

A number of small business owners and young entrepreneurs have asked me what numbers and measurements are most important to crowdSPRING. We measure many different things, so there’s no simple answer to that question. But in thinking about the categories of numbers we measure, I came up with a list of five categories – I discuss those categories in the following short video:

(I originally posted this video earlier this week on the crowdSPRING blog).

What numbers do you find important in your business?

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Is What You Say And What You Communicate Consistent?

Yesterday, I talked about the impact that perception has on people's performance. Perception is formed through spoken and written words,...