Worry Less About ROI – Worry More About Being Relevant

People are obsessed trying to figure out ways to measure ROI (return on investment) from social media marketing – and from other forms of marketing. ROI is important, but can be a red herring. At the end of the day, ROI is meaningless if your product or service isn’t relevant. Here’s why:

What do you think? Is relevancy just as important as ROI?

  • These keep getting better and better, this is another one that I’m going to bookmark.

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Focus On Conversions, Not Just On Site Traffic

Many companies, especially small business and startups, obsess about the amount of traffic to their site.  Site traffic is important...