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November 22, 2011 | 4 Comments

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  • Merkin

    Were you logged in as your daughter here or just looking at her profile?

    • http://twitter.com/rosskimbarovsky Ross Kimbarovsky

      See my note to you above.

  • Merkin

    Actually you can see that this is you looking at her profile or the “message” icon wouldn’t be there.

    FB ads are targeted at YOU based on likes interests and demographics and follow YOU around Facebook, regardless of the page you are looking at. 

    FB aren’t using 13yr old to promote booze – you just didn’t understand how ads work on FB.

    • http://twitter.com/rosskimbarovsky Ross Kimbarovsky

      Merkin – thanks for taking the time to leave a comment. As I wrote in the post, I saw the ad on my daughter’s page – and you’re absolutely right that I saw it when visiting from my account. That was the point of my post – Facebook is using the social graph to have a 13 year old “market” alcohol to others. A 13 year old’s page should not have ANY advertising content that a 13 year old could not market.

      Put another way – how would you feel if a 13 year old was in a commercial promoting beer or vodka? The commercial is marketing to people of drinking age, but a 13 year old is being used to promote the message. I wouldn’t condone that – and see Facebook’s ads in much the same way. Do you disagree?

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