Many companies, especially small business and startups, obsess about the amount of traffic to their site.  Site traffic is important – it brings attention and the opportunity to convert visitors into users or paying customers. But traffic alone isn’t enough. In the following video, I offer three reasons why you should spend as much time focusing on your conversion efforts as you do focusing on your marketing and other traffic-generating efforts.

What do you think? Are conversions as important as traffic-generating efforts?