Startup Tip: Don’t Chase Your Own Tail

We laugh when we see dogs chasing their own tail – it looks funny and we wonder in amazement why they don’t understand that they’re chasing THEIR tail.

Some startups do the same thing – by focusing on distractions and things that are ultimately not important – as I discuss in the following short video.

Startup Tip: Pick Three Highest Priorities

Startups face many challenges, including the need to prioritize what gets done in any given day. If your startup is like crowdSPRING, you’ll nearly always have dozens of things that you can call “high” priority. But having dozens of high priority items means you have no priorities – it’s not possible to do everything at once. To help focus, as I discuss in the video below, we’ve recently started to identify our three highest technical/development priorities for the day.

How do you identify or manage your highest priorities?

Startup Tip: Importance of Information & Pace When Things Go Wrong

When a startup experiences serious technical problems, things may seem pretty chaotic. Two of the most important things to keep in mind when dealing with such situations is information and pace. It’s important to keep your own team and your customers informed about what’s going on and it’s important to pace yourself as you fix problems – or you can become overwhelmed and paralyzed pretty quickly. I discuss why in this video.

Five Suggestions About Improving Root Cause Analysis

Every business – at some point – must find the root cause of a problem. For technology companies – especially companies operating online businesses – root cause analysis is an every-day occurrence. Before crowdSPRING, very early in my career as a lawyer, I represented a nuclear energy company and among other things, performed as part of our investigation, root cause analysis of failures at nuclear and fossil stations.

I’m not an expert in root cause analysis – but am happy to share a few tips that help me when I look for the cause of problems. In this video, I share five tips about root cause analysis. If you have your own tips to add – please do so in the comments below.

Startup Tip: Importance of Transparency

Companies must decide how transparent they will be with their employees, customers, and the community at large. There are some who believe translucency is the best approach, but I continue to believe that companies – especially startups – should strive to be transparent. I discuss why in this short video.

For a background about the issues our team faced over the past few days during our major software/hardware upgrade, you can watch the following video (I recorded this video yesterday and we shared it with our community to explain the upgrade process and the delays).

Startup Tip: Dealing With Pressure

If you’ve worked at a startup or have seen my earlier video – Startups Are Like Roller Coasters – you’ll know that ups and downs at startups are very common.

This is particularly true when startups are getting ready to launch a new product or service – whether for a private beta or a public launch. The closer you get to a launch event, the more pressure the team feels.

Pressure isn’t bad – it helps some people to perform at their peak – but it can cause others to come unglued and panic. It’s important to understand how to deal with pressure. In this video, I offer 5 suggestions about dealing with the pressure of an upcoming launch.

Startup Tip: Firing Employees

Hiring good employees is not easy. It’s an even greater challenge to fire employees. In this video, I offer five suggestions about firing employees.

Startup Tip: Both Leadership AND Management Are Important

As some of you saw in my video from last week (Startup Tip – Leadership is Not Management) leadership and management are not the same. But, successful companies – and especially successful technology startups, need to have both leaders and managers. The need for management becomes more important as the startup matures. In this 4 minute video, I talk about the stages of a startup, from birth of the idea to a startup’s second year, and the points when you need leadership, management, or both.

Startup Tip: 5 Suggestions About Leveraging Social Media

Startups have big dreams but often, little money (especially for marketing). That’s one reason why many startups are excited about the potential to inexpensively leverage social media. In this video, I offer 5 suggestions, based on my experience with crowdSPRING, on ways that startups can leverage social media.

If you’re interested in learning more about leveraging social media, I invite you to read my recent post in Mashable – 10 Small Business Social Media Marketing Tips.

Startup Tip: Hiring Employees

It’s a challenge for new or inexperienced entrepreneurs to hire empoyees, especially if you’ve never done so previously. In this video, I offer five suggestions to help you hire the first employees for your startup.

If you’re comfortable with your initial hires but wondering about building an overall great team, you might also be interested in an earlier video where I discussed building an awesome start-up team. In that video, I focused on some of the important factors (culture, transparency, etc.) that you should look for when interviewing people.