How People Perform Is Influenced By Their Perception

Most people believe that their perceptions about a situation are accurate. For example, if I perceive an employee to be lazy, I’m confident that the employee is, indeed, lazy. The reality is quite different. Our perceptions are influenced by many factors, and people can perceive the same thing in fundamentally different ways. I’ve learned this first-hand not only while working with the team at crowdSPRING, but during my 13 years as a trial attorney – trying complex cases in front of judges and juries.

Why should you care about this? You should care because changing a situation (such as a bad work environment, poor team collaboration, etc.) doesn’t necessarily change perceptions. Many times, perceptions can be more damaging than the actual situation.

You also should care because perceptions impact performance. Startups – especially those with small teams – cannot succeed unless people perform well. I talk about these issues in the following 5 minute video.

What do you think? Do you agree that perceptions affect performance?

Startup Tip: Create REAL Value

Young entrepreneurs often ask how they can increase the odds that their startup will succeed. While there are many different things that they should do, one of the most important is to create real value. Find a simple, elegant, and/or creative way to solve a common problem. I talk about creating value in the following short video.

Startup Tips: 5 Thoughts About Risk

Startups must take risks to succeed. Without risk, startups get complacent and often fail. In this four minute video, I offer five thoughts about risk.

Startup Tip: Why Strategy Retreats Are Important

In this video, I talk about strategy retreats and why it’s important to take some time with your management teams – and even discrete teams (development, customer service, marketing) to focus on strategy.

Startup Tip: To Execute Your Strategy Successfully – Look At The Big Picture

Most entrepreneurs, startups and small businesses get so involved in day-to-day operations, that they forget to step back and look at the “big picture”. During the first six months after crowdSPRING launched, we too fell into this trap.

In this 3 minute video, I talk about why it’s important to take the time to evaluate the big picture.

If you’re enjoying these videos, I ask for a small favor in return. Leave a comment with a suggestion or question or retweet this post (or both). And if there are particular topics you’d like to hear about – please let me know in the comments.

Plan For Unpredictability

3329713552_da4c3d03c8_bThe fictional law firm on “The Practice” (on television from 1997 to 2004)  was notorious for relying on “Plan B” – which involved creating doubt with the jury about their client’s guilt by accusing a third (usually innocent) party of the crime.

While most of us don’t represent criminals – we could all benefit from developing a “Plan B” (or several) when we create strategy or make decisions.

Having a “Plan B” is important because while you can make educated assumptions about the future, you cannot guarantee that the future will unfold just like you predicted. You won’t always be able to stop and decide what to do after your plans fall apart. (Incidentally, the belief about whether the future is predictable vs. controlable is one key difference between MBAs and entrepreneurs).

For example, if you assume a certain level of revenue from your business and your revenues are much smaller than you anticipated, you might not have the ability to adjust once you’ve run out of money. So don’t just assess the most likely scenario – take the time when you initially plan to develop a best and worst case scenario too.

And importantly, don’t just think about a “Plan B” – think also about how you will implement it. That way, you’ll rarely be surprised when things don’t turn out the way you planned – they rarely do – and you’ll be always ready to react in a meaningful and thoughtful way.

Do you develop a “Plan B” when you make decisions? How do you prepare for the possibility that your plans/strategy may need to change?

Image credit: 1suisse