Voting has started for SXSW 2010. This is a great opportunity for people to vote on the sessions they would most like to attend (or hear about if they are unable to attend) at next spring’s conference in Austin. There are 2,213 proposals – and only 300 will be selected for the Interactive Festival. Many outstanding topics and speakers have been proposed. I spent some time looking at the proposals. Below are the twelve that I found most interesting (you’ll find another list of 10 good panels in Mike Samson’s post from a few days ago). Be sure to click through and sign in to vote for the ones you like.
Pulse of Branding: The Q&A Keynote
The question and answer portion of Gary Vaynerchuk’s presentations always tends to evoke the greatest emotion and best content. The ultimate in interactive presentations, Gary will field audience questions for this entire session. Indeed, the pulse of branding promises to
Why I like this panel: Gary is one of the best motivational speakers on the planet. His presentations are colorful, substantive, and emotional. If you want to understand personal branding – there’s no better person to learn from. And if haven’t seen Gary talk, there’s a good collection of his keynotes on his site.
Design Isn’t The Problem: Why Online Products Fail
Major media companies keep creating useless Web products. With all that’s gone wrong, there are simple lessons we’ve learned as well as some easy steps to follow to ensure you create a product/experience that people actually want. We’ll discuss why they get it wrong how it can be done right.
Why I like this panel: There are many bad and often useless products created every day. Even companies that make great products sometimes misstep. Learning from others’ mistakes is often better than making your own.
Seductive Secrets of the Brain: Neurodesign in Action
What does the human brain enjoy and why? What does it dislike (avoid) and why? How is brain activity measured during the audience/consumer experience? What best practices appeal to the brain? What are the most common design mistakes? Are there gender difference in brain preference and processing?
Why I like this panel: Last year’s presentation on how people perceive things was one of my absolute favorites. We often forget that there’s a science behind the art of design – and this panel promises to answer some very interesting questions.
