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How to Make Your Marketing Website Work Smarter and Convert Better

Site traffic is important. But, to build a profitable and sustainable business, you have to convert site visitors into paying customers. We looked at proven conversion rate optimization strategies and tactics. But, instead of a lecture/slides format, we collaborated, deconstructed, and improved landing pages used by the participants in this session.

Takeaways
  • What conversion rate optimization is
  • Why you must improve your overall conversion rate
  • How to identify areas on your landing pages to optimize
  • How to choose the right strategies to optimize those pages