Developing a strong brand identity (the visible elements of your brand, including design, color, website, logo, etc.) is the best way any startup can gain a competitive advantage. But too many entrepreneurs mistakenly assume that once they have a business name and logo, they’re done. Brand identity is MUCH more than your startup’s name and logo. Instead of a lecture/slides format, we collaborated, deconstructed, and improved brand identity examples from the startups being built by the participants in the session.