Keela Donor Experience Week 2020

Building a Strong Nonprofit Brand

Every nonprofit needs donors and volunteers to thrive. But, a worthy mission isn’t enough to win them over. People support specific nonprofits for many important reasons, including the strength of a nonprofit’s visual brand. A strong visual brand can inspire confidence and dramatically boost donations.

This 90-minute interactive session discussed the power of visual branding for nonprofits, when it’s time to refresh a visual brand, how to build loyalty and engagement through the visual brand design process, and simple ways to personalize stock template websites and emails.

Participants learned how to create a strong visual brand that will win more volunteers and improve donations.